Channel의 경우 최대 9개월 이상의 Forecasting 자료를 요구하고 있으며 90%이상이 이에 따름
대신 NIKE는 Superordinate goal을 설정-Retails와 우호적인 Contract에 의한 소비촉진에 도움이 되는 Display, Inventory level 조정등의 지원
이러한 노력은 Traditional Retailer에게 그들만의 NIKE on-line Shop을 개설하게 허용하고 있으
value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home sales
3. Negative image of animal testing/harmful ingredients - Body Shop’s squeaky clean image would be help for L’Oreal
channels are not controlled by existing players as there are many companies who serve products to skin caring services shops. In the respect of technical factors, there are some schools to train professionals for skin caring these days. Accordingly, it seems that important resources are open and not scarce. However, in this industry, customers have comparatively high brand loyalty though it requi
Wide distribution channel coverage, Strong A/S (maintained VW’s brand image)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
About Homeshopping
TV홈쇼핑이란 영상매체를 이용하여 상품에 대한 정보를 시청자에게
제공하고, 이를 통해 상품을 판매하는 형태
Planning
건강한 먹거리에서부터 건강한 생활까지
Target audience
30~40대 주부
다양한 상품을 취급하지만
식품 류를 60%를 취급해야 하는
규제의 영향
Planning
GS SHOP,
(1) the development of overseas markets, including China, Vietnam, and other South-east Asian countries, (2) strategic differentiation through higher quality goods and services, and (3) the building of an extensive distribution network by creating synergy among different channels. As such, E-Mart is preparing for another leap forward by opening 250 stores at home and abroad by 2015.
The types of distribution of Heineken are quite diverse and convenient for consumers to buy. Consumers can buy Heineken anywhere, from wholesale dealers, retailers, from hotels and restaurants, shops, clubs, bars, etc. The company carries out activities so that products can reach the target customers with ease. In addition, the company must understand, select and link distribution channels,
channel to move goods and services. The sale revenue for offline teleshopping, including telephone marketing, TV, and radio, totaled an estimated about $530billion. This compares with online retail saled revenue of $53 billion, which is scarcely 10% of its offline counterpart.
Nonetheless, online sales revenues continued to climb at a steady rate. The average annual growth rate for online also c