analysis software.
Using this data analysis from the “Wiselog” program, G market can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G marke
Ⅲ. Analysis Of DELL’s Case
1. SCM
- DELL’s direct model
Here is the dell’s direct model. We can see clearly the difference between general pc value chain and dell’s one. The picture below is dell’s hardware delivery system : dell directly deals with final customer. This direct relationship is the most efficient path. It can low cost and gives the best value for the product and s
Market Analysis & Marketing Plan
Caffebene
Table of contents
1. Company Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overse
analysis
1) Liquidity Ratio
# Why are these ratios important?
Liquidity is an important factor that investors use to gauge the overall health of a company. A strong cash position usually means debt is under control and any short-term liabilities can be paid off quickly in hard economic times. High liquidity ratio is also a sign that the company is generating sales and managing expenses, based
efficiency and usage of public transportations within Seoul.
1.2 Current uses and process of BIS
In order for TOPIS to deliver bus information to the citizens, data need to be collected. This is done through the Bus Management System (BMS). It was developed in 2005, becoming the first bus management system in Korea. The major function of BMS is the control of bus services by showing the curre
efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill which made people to be well aware about its product. However, by analyzing PLC life cycle, PEST analysis, and STP, we thought Glaceau Vitamin Water’s current target is too narrow to success in a long term. In order to establish loyal customers and increase their
Analysis) 방식과 Malmquist 생산성지수를 이용하여 은행의 기술적 효율성과 총요소생산성 변동을 측정하고자 한다.
1. 기술적 효율성(Technical Efficiency) 측정
은행생산성을 Malmquist 생산성지수를 이용하여 측정하기에 앞서 DEA 방식에 의해 개별 은행들의 기술적 효율성을 측정하여 보기로 한다. N개의 은행
Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this special event. - Brand insistence by the
people in distribution industry. However, the fundamental key to success is infrastructure construction on the basis of 'customer-first mind'.
The key to success of E-Mart is to provide the whole service based on 'customer-first mind' for every moment from customer's arrival to departure.
3) Study on the service character through E-Mart's theoretical approach
2. Environment analysis
Analysis
-Product
All fares are now Lite Fares which offer the lowest fares available in the country. It started first of April, 2011 and lowered Go Fares. This new fares are consist of 15 types in one way flight standard.
-Service
1) Brand New Planes = Efficiency(cheap tickets)
2) Flexible fare policy
3) Introduction of e-ticketing, prepaid excess
baggage, and seat select