체인호텔의 문제점
국내 호텔들이 외국의 국제 호텔과 체결한 경영계약의 조건은 많은 금액의 사용료(royalty)를 지급해야 하는 불리한 점.
호텔의 경영진도 상당수가 외국인으로 구성.
호텔상품과 컨셉의 부재로 인하여 최근의 국내호텔산업은 양극화 현상이 점차 심각한 수준.
한국의 호텔
정신착란증의 뉴욕(Delirious New York), 1978
맨하탄의 생성과정을 추적
쿨하스가 전개하는 방법론적인 지침서
이 책에서 보여주고 있는 그의 도시에 대한 관점
1. 일정한 격자의 그리드의 인정
렘 쿨하스는 대조적인 두 가지 양상을 보이는데, 근대주의적이고, 데카르트적인 그리드의
효율
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
Marine Drive
Marine Drive is a 3-kilometre-long boulevard in South Mumbai in the city of Mumbai. It is a 'C'-shaped six-lane concrete road along the coast, which is a natural bay. The road links Nariman Point to Babulnath and Malabar Hill. Marine Drive is situated over reclaimed land facing west-south-west. The bay is part of the Arabian Sea.
The official name for this road, thoug
1. Introduction of the Hotel Copacabana Palace in Brazil
Adress : Avenida Atlântica 1702 Rio de Janeiro/RJ CEP 22021 001 Brazil
Tel : +55 21 2548 7070
Fax : +55 21 2548 7070
E-mail : www.reservas@copacabanapalace.com.br
1) Location
The Copacabana Palace faces the world-famous Copacabana Beach, yet is only minutes away from the business centre, and the Ipanema and Leblon districts o
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
왜 NORDSTROM이라는 기업을 선정하였는가?
이유1
노드스트롬의 뛰어난 고객서비스, 독특한 내부승진제도가 인적자원관리 수업 내용과 연관성이 클 것이라고 생각함
이유2
노드스트롬의 고객만족을 위한 서비스는 세계적 많은 기업들의 벤치마킹 대상임
이유3
어떤 측면에서 노드스트롬을 최고
A specialized agency of the United Nations
◈Membership
-155 countries
-7 territories
-over 400 Affiliate Members
◈Head Quarter : Madrid, Spain
UNWTO was formerly the International Union of Official Travel Organization(IUOTO)
In 1970, the IUOTO general assembly voted in favor of forming the World Tourism Organization (WTO), based on statutes of the IUOTO, and after rati
1. Introduction
(1) Background imformation of Umpqua bank
Today, not only is Umpqua 13th on Fortune’s list of the Best Companies to Work For, it has also been voted the top bank in Portland for the last three years and is 5th in market shares alongside big players Wells Fargo and Bank of America. But back in 1994, when the bank was a mere six branches, CEO Ray Davis got all the managers to