of
businesses with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-content market.
(Samsung, SKT, KT expanding business to the A
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
and security
- Human resources management
- Management of safety/facility operation
- Determination on interpretation services
- Organizing interpreters
- Organizing interpretation devices
- Organizing and operating interpreters for meetings
(4) Promotion & Marketing Team
- General meeting publicity/marketing planning
- PR materials planning and manufacturing
- Broadcasting p
Ⅰ. Definition of some terms which will be used and concepts ofmarketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
Ⅰ. Definition of some terms which will be used and concepts ofmarketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
of sale,
and joint management to start. In 1960, a branch of McDonald's is exceeded two hundred. In 1961, the headquarters establish Hamburger University
The present, McDonald's business supply to service daily five ten million customer in the 119 country's about 30000 store. The world fast food market share 40% and brandof value reach 320 trillion won. The McDonald company is the most wid
market
Overwhelming No.1
in Korean coffee mix marketMarket share 77%
in the first-half of 2011
Nestlé
Nestlé S.A
Swiss food company
Headquarter : Vevey, Switzerland
CEO : Peter Brabeck
Foundation date : 1964. 3. 13
280 thousand employees working in 86 countries for Nestle
8,000 products
1866 Started to produce infant food
1905 Nestlé and the Anglo-
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS