SERVICE?
1. 무형의 재화 생산
2. 산출물이 일정한 규격품이 아님
3. 서비스 산출물은 재고비축이 어려움
4. 서비스 제공할 때 고객과 직접 대면
5. 서비스를 제공할 떄 고객이 직접 참여
6. 제공하는 기술이 직접 고객에게 팔림
7. 산출물이 대량생산될 수 없음
8. 작업 수행 시 작업자의 판단이 많
1. JIT INSERVICE
A. JIT Concept
B. What can you call ‘Service’
C. Definition of Waste inService
D. Implemented JIT Tools inService
A. JIT (JUST-IN-TIME) 의 개념
서비스업의 확대와 더불어 JIT(JUST-IN-TIME)도 이제는 서비스 업에서도 그 중요성이 높아짐에 따라, 그리고 서비스 업 에서도 생산성 제고를 위해서, JIT 기법들을 적
Service Encounter
(서비스접점) 개방적 분위기(주방과 홀이 함께 위치)
친절한 환영과 배웅
철저한 인사 교육
Quality
(품질) Just in time 재고관리 시스템으로 신선도 유지
Managing Capacity and Demand
(서비스능력 및 수요관리) 철저한 고객정보 분석 및 정보처리 수요에 공급 가능
Information
(정보) 고객과 밀접한
devices, analyzes and manages gathered information appropriately based on road networks, uses analyzed data for traffic broadcasting, controls and transmits the data to companies and users.
3. Using ICTMedia Servicesin traffic
Automobile navigation industry takes a vital part in developing 21c information society. Automobile navigation technology is a combination of electrics, electronics
표준 IP(Internet Protocol) 사용- 네트워크 연결
교육(.edu), 비즈니스(.com), 비영리 단체(.org),
정부기관(.gov) 등 다양한 네트워크로 구성
이메일, 온라인 채팅, 자료 전송, 동영상 재생,
인터넷 음성망(VoIP), 월드와이드웹(www) 접속
전자서비스와 전통서비스: 핵심요소/보조요소
핵심요소: 제품
제공하고 있습니다.
SK communications serves link portal site 네이트 닷컴
communty leader 싸이월드 first mover in korea masenser 네이트온 , game portal site 땅콩
that 3 kind modles are in mutual assistance state. 'nate.com' can get a money through search service market, "nate mall" and 쵸재깅 uses cyber money which is called 도토리 in their business
in all parts of the organization
- Bring all employees into the decision making process
- Trust people and their ability to contribute to the mission
- Place emphasis on prevention and problem solving work
- Treat each other with dignity and respect
2) Do they have long term vision?
① Evaluation
Evaluation(I ): very good ( v) good ( ) average ( ) bad ( ) very bad ( )
Evalu
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
in Forbes: "My feeling is I would be prostituting my parents by doing that. There is money to be made by doing those things, but you lose something, and I don't want to lose what I was raised with all my life." Fast growth was not one of the Snyders' goals, but they did have plans for In-N-Out Burger's expansion.
Quality, freshness, and service were very important to Harry and Esther. Their so
The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the majo