1.Meaning of Brand Name
Caffe + Beneve(Pleasant feeling)
= The caffe gives pleasant feeling
2.Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosin
of Young Ladies
No differentiation except its low-price marketing
Every company imitates same strategy
THE FACE SHOP
SKIN FOOD
ETUDE HOUSE
…
‘Me-too’ Marketing
Imitating name, design and function
of product that succeed in the market
Expands market size
→ Profitable for customer and company
WHY MISSHA? I’M MISSHA
‘Me-too’ Marketing
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이 때, 실제 공정에서 나오는 DEG와 TEG의 생산량이 MEG의 생산량보다 더 작기 때문에 이들 Product 혼합물의 Cp값은 MEG의 Cp에 유사하며 이를 근거로 DEG와 TEG의 Cp를 MEG의 Cp로 가정할 수 있다.
2. 공정도와 설명
1) 공정도 McKetta, John J. Encyclopedia of Chemical Processing and Design, New York: Marcel Dekker, 1997.
the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories.
2). Price
Nike’s pricing is designed to be competitive to the other fashi
of media representatives and spectators
Apple store(Offline) : Giving customer chance of experiencing Apple
User-friendly interface(not engineer’s product)
Simple& fascinating design(Jonathan Ive)
Innovative technology(Some products failed because they were too innovative – the market couldn’t accept them)
Enthusiastic employees : Proud of working in Apple – Believe th
design. As a result, customer will expect new design.
Louis Vuitton has long history, good quality and do not get tired design. so many consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to
of 453 properties
Hyatt Hotels Corporation operates several chains. The Hyatt Regency brand is the oldest brand in the company, with the Grand Hyatt and Park Hyatt brands being introduced in 1980. Ofthese properties, some are styled as "resort" properties, and may feature spas or other recreational facilities. Other brands include the Hyatt Place, designed as a limited service offering targeted
of Product
Core Value : What is the buyer really buying?(Marketers must define the core, problem-solving benefits or services that consumers seek)
Actual Product : Need to develop product and service features, design, a quality level, a brand name, and package.
Augmented product : Around the core benefit and actual product by offering additional consumer services and benefits.
Bra
Their ultimate purpose is To inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Strength
Famous brand, strong name value
Loyal customers
Unique design using advanced technology
Playful learning
Basic platform of product
Diversified geographical presence
Innovativ
Positioning & Differentiation
product differentiation
look better than the competition
A larger hard drive, a radio module, a longer-lasting battery, video capabilities, bigger displays, support for cellular telephony, more formats
Easy to use, Minimalist packaging
Brand image differentiation
distinctive name, white color
instantly recognisable simple design, click-wheel, earphones