Ⅰ. Summary
1.Introduction of Virgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol of Virgin group
2. The expansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
in the presence of an electrolyte.
Fuel cells are direct energy conversion into electricity. So High electric conversion efficiency and carbon dioxide reduction is excellent.
Since 1999, A joint research for 2 years
after all, Succeed in first development
A small fuel cell, hydrogen tank, control equipment and so on
Fuel cell system instead of existing bettery
develop intimate family relationship
this work is to counsel multi-cultural family members about individualfamily, child, law, psychology, living etc and provide information, connection with proper service, and solve problem.
self-help groups consist of groups of multi-cultural family, combined nationality, each nationality, spouse, parents-in-law. by continuing self-help group meeting,
develop an automated booking system, Cruise Match®2000. To make travel agent booking easier, Cruise Match®, gives travel agents direct access to RCCL’s computer reservation system.
External Issues
Economic Issues
-U.S. inflation rates in 2003 remained low.
-European economies, which represent 30 percent of world GDP, are a mixed bag. Europe in general has experienced three years of s
with merge and aquisition. But with choose and focus process, it has become the biggest mobilephone company in the world. Now, the main business is developing and producing mobilephone as well as communication system and providing network, digital mobilephone.
Since 1992, Company has gotten down to investing mobile phone business and led the world mobile phone market
1) Nokia’s history
as airlines and travel.
-There were three types of opportunity to do new ventures in disparate markets.
① Privatization and deregulation
② Direct selling of goods and services to consumers
③The boom of Technology, Media and Telecom
-He did so many new ventures, it made him release equity from established and growing businesses to support the new ventures in finance way.
developed into one of the domestic competitors of foreign coffee retailers such as Starbucks and The Coffee Bean & Tea Leaf in Korea. Since 1998, Hollys Coffee has steadily increased its stores and the number of them has amounted to more than 200 recently. Not satisfied with the huge success in Korean domestic market, Hollys Coffee decided to go abroad and opened stores in Malaysia and Los Angele
education, financial technology. And use the proportion of weeks were 70% it seemed higher. Finally, 50 to 60 single retirees, primary called families and friends. they are a lot of interest in health and economic problems, and the weekly proportion to the level of 60% appeared.
1.4 Developing Segment Marketing
Above as customer segmentation has been extended such services as Ting, UTO,
Direct Mail)sending system was also introduced. Last period is from July, 2002 until now. Finally, CRM system was completely established on 22, July, 2002. The CRM team conducted education program according to user authority; senior, normal.
C. Environmental Factor
In those days, when Galleria decided to adopt CRM system, there were some environmental factors in and outside the department stor