female customers than most companies in its space do. For instance, because mothers of young children are one of its important customer groups, the company conducted a clinical study in partnership with a pediatric sleep expert at the Children’s Hospital of Philadelphia. Together, they developed a three-step routine to help babies sleep better, consisting of bath, massage, and quiet time. J&J t
Household and Health Care, the second largest cosmetic brand, The Face Shop can get some competitive advantages by using the technique of LG. With these actions, The Face Shop can construct better relationship with its customers.
Another recommendation which we make to The Face Shop in order to maintain its competitiveness is to build a strong brand image. Currently, as result of survey and FGI
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
household viciously murdered his daughter because she carried a cell phone in Palestine. He was suspicious his daughter of using cell phone to call with a man, so he knock her to death. She was bruised all over her body, and her three brothers fallen under suspicion of participate.
Also, honor killing is committed in Saudi Arabia. Let's see an example. A young Arab woman was killed for chattin
is the market leader in the sports drink category.
has science to back up their product.
is on the field of play in many professional sports.
has a loyal customer base and their brand is held in high regard.
REPLAY is now a documentary television series broadcast to 90 million households.
Thousands of athletes have petitioned Gatorade to be selected for the next REPLAY game, sc
household into 66 unique segments organized into 14 different social groups
These groups segment people and locations into marketable groups of like-minded consumers that exhibit unique characteristics and buying behavior based on a host of demographic factors
Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
In the future…
Rising age at first marriage for both women and men
Declining number of children per household
Increasing life span
Women now constitutes a majority of enrollment at all levels of postsecondary education
Prevalence of egalitarian gender-role attitude
Couple’s capacity to maintain a middle-class standard of living, dependent largely on wife’s earning
Women in
00 million Indians have no mains electricity at all. While 80% of Indian villages have at least an electricity line, just 44% of rural households have access to electricity. Acity. Acity.a sample of 97,882 households in 2002, electricity was the main source of lighting for 53% of rural households compared to 36% in 1993.Some half of the electricity iecttolen, compared with 3% in China. Thecttolen
Female consumers now tend to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willing to pay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting
female, sexual organ's constitution and function, a secondary sex character, masturbation, process of fertilization, twins and prenatal education. 14~16-year-old students taught intensive process, illegitimate child, spontaneous abortion, premature birth, sexually transmitted disease (STD), contraception, sterilization, and menopause. 17~20-year-old students are taught morality and sociality of s