1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
sale value of the shares of the trade and identify exactly what to do when stocks, selected to match the timing of the sale. Indirect investment direct investment as a complement to an uncomfortable point of operation, experts are expected to rise and the stock-picking stocks, as well as distributed investment expert know-how, based on the stock market to react to the flow. However, the managemen
real-name financial transaction system → wholesale dealer drastically decreased → establishment of order in the circulation
=>vitalize direct transaction between production business and retail store
market expansion due to geographical & weather change
-collapse of the Soviet Union - the Communist bloc integrate with world market.
The annual average temperature is rising
sales were real. Or a company may engage in channel stuffing. It offers products to distributors or end users who do not really, but business is business on the side that provide incentives and privileges, whether dealers or customers is not opposed to taking a quick delivery of products. A company can also avoid delay-recording products that were returned by customers to the recognition of these
corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
Sales and Market Share
Boosting the Brands Image
Reinforcing the Image of Company and Influence
Securing Talented Persons
Increased Charm
Ⅲ. Real Case of Practicing CSR
In this section, I will show you cases of practicing CSR, and those cases would be explain obviously why the CSR is so important.
Example1. Ben & Jerry’s
Our aim is to ma
real drivers car” with powerful performance. It can be associated with masculine, aggressive and dominant customers who are well educated and early achievers. Audi also positions itself as a drivers car and targets progressive, stylish sporty and urban customers.
4. 4Ps
4.1. BMW
1) Price
BMW price ranges are from approximately £16,000 to £60,000 plus. There are many fac
sales.
A. Way: Hospitality
In the hospitality industry, hotels throughout the world are expanding their business interests from merely renting rooms and selling foods and beverages to planning events actually. Nashville's Opryland Hotel may have been the first to create a department for special events as a profit center for the corporation. They were followed by Hyatt Hotels Regency Product