4. STP Analysis
▪ Segmentation
: divide the total market into smaller segments
- Geographic segmentation: Disney Park and resort is not for the local citizen. It is for the people whoever wants to visit. Even though their facilities are placed on a exact place, their advertising or promotions are not localized.
- Demographic segmentation: Disney Park and resort's target segmentations a
space around us. We just wanted a place where our friends could come and have drinks and hear great music.”
These days, if you can find a spot at the perpetually gridlocked bar, you’ll find that Pop still houses a range of great local D.J.’s playing everything from no-wave to British invasion to indie pop and offers some of the best cocktails in the city. The signature drink, known as the
space. But, In Las Vegas, people enjoy their spare time with family, not only concentrate on playing gambling. So We want to change Korean’s social perception about casino.
In other words, our casino is complex recreation space. In Korea, there are no competitive business. Because this is first place where people can not only visit casino but also use other facilities. Our competitive busine
and dyes
Centralized distribution facility
Short delivery time
Products manufactured & designed only in Spain
Shipped & sold in1,361 stores over 68 countries
# of stores & sales concentrated in Europe
Recent entry & expansion in Asian Market
Growth in Asia
Increase in selling space in Asia at a rate that
more than doubles the
increase in selling space for the group
a. Civil& environmental works
- “Green New Deal” Project & 30 key infrastructure projects
- In Pursuit of Industrial Pioneer by 2010
b. Building works
- “Global Space Creator” by 2015
c. Plant works
d. Power & energy works
- “Total Power & Utility Provider”
- Achieving KRW 9.9 trillion in Orders Received & KRW 5.3 trillion in Sales
e. Investment
space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment i
and convey emotional information through touch
- They have less sense of personal space than North Americans
- They are not bothered being packed together in crowded public places
Both companies used to Localization Strategy in Brazil.
- local workforce, local plant operations
Strategic alliance with local companies.
Between Samsung and Ahtilrantiko Shipyard
2) Geography & Climate
ㆍGeography
Abu Dhabi is geographically located on the north-eastern part of the Persian Gulf in the Arabian Peninsula. The island city is located just 250 meters from the mainland which consists of many other suburbs linked to the emirate, Abu Dhabi. A special feature of the city includes the Abu Dhabi Corniche which offers the chance to walk, cycle or jog along the
space. And then, from the findings, we hoped to derive solution to the conflict and suggest better ways for handling this conflict issue on Internet.
Purpose of the Research
1. To find out how Dokdo conflict is shown on Internet
2. To find out how users perceive Dokdo conflict on Internet
3. To propose possible solution to the conflict
Before Beginning the Research
In order to achieve o
of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American market. In North America, dwelling sites are geographically dispersed except for a few metropolitans such as New York. In addition, not many cities are providing subways in North America since it cost too much considering the number of passengers and profit they wi