useof a competing PC operating system. Since 1988, Microsoft's useof per processor licenses has increased."
② 1995–2005: Internet and the 32-bit era
Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995 Microsoft began to redefine its offerings and expand its product line into computer networking and the World Wide Web.[ The company released Windows 95 on August
of the Subprime mortgage crisis. At this event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Becauseof these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mort
information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker
of the time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online commu
internet community. Finally, he made confident goal that “Help all the women in the world to use good cosmetics in good price” and pioneer a new cosmetic market. He had the ability of detecting the possibility ofInternet and understanding customer needs. Also, his plain and economical characteristics help him to succeed. He reduced cost except raw material cost. However he did not get such s
of Google
Purpose of Google is to systematize information in the world so that people can use it conveniently. In 1996, Larry Page and Sergey Brin, who are graduate student of Stanford University, made search engine "BackRub", which use link as importance measure of each web pages. In 1998, they launch the company that is google today. The name of "Google" is transformation of "googol", which
Early Stage
Improvement ofinternet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
is increasing. Becauseof the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service
of Google is focused on maximizing the effect of advertisement. To achieve this goal, a number of visitors and traffic are needed, so Google provides users variable free services. Google merged many companies since 2002, and also has developed variable services on its own.
4.2.1. Dominating Internet Advertising
M&A
Since 1998, Google has succeeded 63 cases of acquisitions in 12 years and excep
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.