Hwajeon
Hwajeon is a Koreantraditional
desert.
Knead the glutinous rice flour with boiled water.
Pan-fry the dough over low heat.
Decorate the top of the dough with petals.
It can give the fragrance of a fresh flower.
And with syrup it is very sweet.
-Analysis
Appellation: South Australia > McLaren Vale
Composition: 100% Riesling
Producer : d’Arenberg
Alcohol: 11%
Vintag
Help patrons experience
the premium life style they dream of.
3. Lodging industry in Korea
(2) Others – Ok San Jang
1) Ok San-Jang is
Located nearby “Auraji” in
“Jung-Sun, Gangwon-do.”
Introduced in
“My exploration for
cultural heritage”
Also called
“a small rock and story”
-Visitors can stay in
Koreantraditional house
Juck – Food of 건강, 영양, 신비함
It’s like soup but more oriental and healthier
건강 : 소화에 용이
영양 :
동양적 신비함 :
Important features of Korean industry of Juck
1. Food industry
ingredient is important for the business
brand image can make it different with other same product in the market
2
Korean TV dramas
are presented.
3, It offers both a nostalgic reminder of what has been lost during modernization
and an example of an Asian country that has modernized and has retained its
traditions.
The Korean wave in the future
In 2005, the backdrop of cultural export has started. Export of music, films, etc. started dropping for about 20% in just one year. Even the n
and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. HERMES
(1) function : line of defense to protect our body
(2) skin is classified to lung
(3) Distinguish Disease with skin color
Disease : acne on face, especially cheek
Facial color : white and have a light red
Attack stage : acne moved forehead to cheek from 2 years ago.
Attack inducement
irregular eating habit
having a taste with instant food.
stress
Korean population is one-sixth of U.S population. but Louis Vuitton sales in korea is even 65 percent of the United States.
3. Why Koreans enthusiasm for Louis Vuitton
① There is no regular promotions.
customers do not have to worry about depreciation.
② The brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but
Korean peninsula was another problem that the government needed to deal with.
Performing the innovation of the fields – financial, enterprises, labor, public on Aug 2001, the government repaid all the debt from IMF 3 years earlier than expected.
Authentic leadership is
Ethical people who know who they are, know what they believe in and value, and act on those value and belie
Korean Air
After 2008 subprime mortgage crisis, many people have thought that economy is on recession. But the year of 2011 world tourist industry was 7% higher than previous year. Especially, in case of korea, korea is expected that they record the biggest number of foreigner tourist in 2012. That is good chance to air line business. However, there are many threaten too. Especially low cost a