As Global Best Airline which got the 3 Best (Best Service, Best Reliability, Best Management), Korean Air concentrates capabilities on internationalization, knowledge, and E-business by devoting all energies to safety and innovative operation as well as improving its image to strengthen the phase. Among those three concentrated ones, human resource management is included in knowledge. Fundamental
1. 브랜드인지도의 전략적 중요성과 개념적 이해
MAX맥주
OB를 제치고 2년 만에 TOP 3에 등극(08’)
전년도 동기(07’ 7~8월) 대비
브랜드인지도의 전략적 중요성
땅콩버터 실험
① 맛 테스트에서 70%선호도+상표 없음
② 제일 맛없는 땅콩버터+사용 혹은 구매경험 있는 상표부착
73%의 피험자
brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
Consumers visiting WizWid, with interest of foreign brands had relatively high incomes, signifying that that a majority of the con
POSRCHE
Introduction
설립연도 : 1931년
본사소재지 : Stuttgart, Germany
설립자 : Ferdinaned Porsche
CEO : Wendelin Wiedeking
종업원수 : 10,143명
생산공장 : Zuffenhausen, Leipzig, (Germany) Unsikaupunki(Finland)
판매량(2002년도 기준) : 52,000대
C E O
Wendelin Wiedeking
1992년 CEO 등극 그의 나이 50
2002년 올해의 경영인
90년대
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
brand in the premium market when the Volkswagen group acquired it in 1964. Their core values of creativity, commitment and enthusiasm are evident through their constant innovation and through their motto of “Vorsprung durch Technik,” which means advantage through technology.
Audi, like BMW produces high class vehicles and targets the premium automobile market segment. Audi is showing strong
brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strateg
brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50
luxuries and rational consumption of low price products and convergence &collaboration will bring about disruption of the industry border, hybrid business, and area expansion of creative director.
It is estimated that diversification of the global fashion landing will increase import brands in the field of luxury and fast market and accelerate multi channel strategy through evolution of fashion
1. Overview
1) General Information
Expedia.Inc. is an internet-based travel agency. NASDAQ symbol is EXPE and headquartered in Washington, USA. It books airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various services via the world wide web and telephone travel agents. The company serves customers in the United States, Canada, the United Kingdom, France, G