2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv
public of China, but economically, it has enjoyed independent economic system from China with the system of market-based capitalist economy. That’s why business men in Hong Kong are playing the role as network chains of Chinese economic regions without any economic restriction from the government. In addition, considering the fact the Foreign Direct Investments (FDIs) are the essential pillar t
public awareness that their companies are taking care of the environment. UPS has launched environmental CSR programs in Korea in 2006, and in 2008, it is trying to promote more public awareness in the CSR activities. EMS is the service provided by the post office in Korea and this company can be the strongest competitor of FedEx Korea since it received the best price in Korea Industrial Service
Main source of profit
Main actor of PR program
Can reinforce their favor
through the participation
It means
royal consumer only
Main actor of PR program
(Mandatory participation)
Vital for corp’s stability
Collective identity
Powerful channel to reach many publics
Preventing & Minimizing
corp’s possible crisis
1. What is public enterprise?
* Definition
Public enterprise means corporate economic entity that all assets owned by the Public and registered according to law.
Public enterprise has both characteristics of profit-making corporate and public corporate as a form of Production and operation organization. The pursuit of profit reflects the preservation and appreciation of public assets. The publ
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
official website, 2007)
Characteristics by ethnic enclave
Sinhalese are concentrated in the densely populated southwest. Sri Lankan Tamils live throughout the country, and predominate in the Northern Province. The British brought them to Sri Lanka in the 19th century as tea and rubber plantation workers, and they remain concentrated in the "tea country" of south-central Sri Lanka. Other minori
1) Men’s fashion
Hair styles
건은 귀족층은 두 가닥 띠의 건을 착용하였으나 서민은 사대오건(네 가닥 띠의 검은 건)을 착용하였다. 한편 주인(뱃사람)은 머리에 죽관(대나무 관모)을 썼다.
Coat (포:袍, po)
포는 주로 흰색이었으며 이를 백저포(白紵袍)라고 한다. 이 포에 감람나무 문양이 있는 허리띠를 매
Ⅰ. 서론
오늘날의 문화산업은 그 대상이 지구촌 전체이고, 국제적인 자금조달능력, 나아가 여타의 상품수출이나 자본투자와의 밀접한 연계, 그리고 무엇보다도 산업화된 문화의 양상과 집중화로 특징지울 수 있을 것이다. 이러한 점에서 국제커뮤니케이션의 한 현상으로 파악되는 문화상품의 국제적
`대한민국과 아메리카 합중국간의 상호방위조약 제4조에 의한 시설과 구역 및 대한민국에서의 합중국 군대의 지위에 관한 협정` (Agreement under Article 4 of the Mutual Defence Treaty between the Republic of Korea and the United States of America, Regarding Facilities and Areas and the States of United Armed Forces in the Republic of Korea ) 으로 약