2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
Indian cuisine
Categories
- South Indian
- North Indian
- West Indian
- East Indian
Dining Etiquette
Wait to be told where to sit.
Use your right hand
Guests are often served
in a particular order
You may be asked to wash
your hands
term history
18th- century Introduced to India by European merchant sailors
1792 The first cricket club in India was est
Strategic Evaluation
The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in Europe. In Western Europe, the largest car market in the world, nearly every fifth new car came from the Volkswagen Group. The company attained a global market share of 12.1 percent.
The Group operates 44 production plants in ele
Official Name - Xizang Zizhiqu
Nickname - Roof of the World
Provincial Capital - Lhasa
Location - Situated in the southwest of China, on the Tibetan Plateau
Area - 1,200,000 square kilometers.
Bordering Countries - Nepal, India, Bhutan, Burma.
Population - 2.81 millions (2007)
Ethnic Composition - 92.8% Tibetan, 6.1% Han, 0.8% others
Religions - Tibetan Buddhism, Animism
Official Lang
marketing activities among cooperatives and develop high-profile brands.
Second part of their work, banking and finance focuses on how to be an efficient and effective connection point between financial industry and agricultural industry. Thus, they facilitate its capital and revenue from banking and financing business and then use those funds to operate various farm extension services.
development of future investment plans of more than 10억$
Offensive PLCD TV market prices, the share of 15.7%
Digital Changhong, etc. under the banner of digital TV and home theater capabilities focused
Haier said a second business steps have been put on the market the way you want it to take a creative approach to recognize the new opportunities of market segmentation and market to find th
inequity by recruiting Korean most promising leaders in various universities.
Despite its successful start with staring on a TV program in 2008, it is getting through hardships with other competitors. Today it is ranked as the 3rd one in its own business market. To cope with this situation, Gongsin needs to take actions and this study is about its marketing strategies to be better off.
strategic focus for the future growth is on Indonesia and China, both of which DBS recently entered
As a bank that specializes in Asia, DBS leverages its deep understanding of the region, local culture and insights to serve and build lasting relationships with its clients
Provides the full range of services in corporate, SME, consumer and wholesale banking activities across Asia and the Mi
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
- Refundable Bottle
- 6.5 oz cheap Bottle for rural customers
Threats
- Health Consciousness
- Obstacle to entry foreign countries market