The Home Depot, INC.
World’s largest
Home
improvement
retailer
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
Store Profile
All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was
1.1. 중국과 인도 선정 동기 및 연구 목적
앞으로 세계 경제는 BRICs가 이끌어 갈 것이라는 골드만 삭스의 평가로 세계는 이미 이 4개의 신층개발도상국에 큰 관심을 쏟고 있다. 골드만 삭스는 2050년에 가면 이들 네 나라가 독일 영국 프랑스 이탈리아를 제치고 세계 6대 경제강국(G6)에 들어갈 것으로 전
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
1. Why We Chose Baskin-Robbins?
Trend
Demand for premium ice cream is growing by the day. Being “best practice” company, BR is being bench marked by other franchises in the market
Purpose
Getting to know Baskin-Robbins franchising system, and finding potential loopholes in them.
1. Franchise Flow
(1) Low risk of failure
(2) Relatively low budget investments
(3) Reasonable pri
Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety
Center 들 간에 큰 격차가 존재
규모와 자금력 등에서 차이 보임
인도 RDC는 싸고 능력있는 인재들이 많음
플로리다 RDC의 경우 북미 시장을 담당하기 때문에 매우 독립적
새로운 RDC를 설립
일반적으로 초기엔 독일이 RDC를 운영
차후 지역매니저가 더욱 권한을 갖게 됨
이를 통해 현지화된 RDC가
, 강남역의 각각 10 개 삼겹살 업소를 선정, 시장 테스트
■ Concept Development & Testing
■ Marketing Strategy Development & Business Analysis
‘삼겹살에 메밀한잔’시장 진입 성공의 핵심동인은 위의 두 가지 과정이라 생각한다.
프로포절 제출 이후, 이 두 가지 과정을 면밀히 분석해서 발표 준비를 할 예정이다.
A 기본 역량의 강화없이 차별화 요인이 보강되는 불균형
B 기본 역량만 강화: 성장의 한계
C 최고의 가치를 부여할 수 있는 곳에 노력이 부족
D 가장 이상적
왜 중국인가?
1.Global Network를 높일 수 있으며 -> 소비자 중심
T2.ransatlantic과 Transpacific의 차이를 줄일 수 있다. -> 내부 구조의 조화
3. 중국의
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
The basic purpose of development is to enlarge people's choices
To improve the quality of people’s lives even under adverse circumstances.
To place people at the centre of the development process in terms of economic debate, policy and advocacy
In pursuing capabilities and realizing rights
In September 2000, the world’s leaders adopted the UN Millennium Declaration, committing their