Slogan of Mr. pizza is “only for women”
women consumers selected Mr. Pizza as ‘the best serviced company’. Mr. Pizza Awarded this prize for 3times
They progressed marketing for women in china too. Mr. Pizza gained more than 100 million won with only with 8 stores.
Comparing With competitor,
20% out 50% people that reminds (un-aided recognition)McDonald’s newest advertisement(
about suicide and to be affected by it. For this, our team has done researching on the topic with former studies, gathered information and opinions about the topic, and finally has created a public service advertisement. The form of the advertisement is video which can be used as a TV advertisement and an UCC advertisement. And for the conclusion, we have analyzed our own advertisement as well.
advertising and marketing campaign.
“Pepsi Challenge” is one of good sample of successful marketing campaign. Two companies launched a lot of campains, advertising and promotions –For example “skirt bottle”, “lifestyle”, “soldier discount” of Coke and “twice as much”, “Pepsi Challenge”, “smart spot” of Pepsi.
According to Exhibit4 below, actually 43% of the sa
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas
advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, services by an identified sponsor).
NATMA
"광고란 특정 광고주가 아이디어, 상품 또는 서비스에 대한 정보를 유료로 비 대인적 방법을 사용하여 주어진 집단에게 전달하는 것을 말하는데 그 전달방법으로는 잡지와 신문, 라디오, 영화, 옥외매
※ HYUNDAI use original music for
the advertisement
Pump to the bass” produced by
DJ Carl Cox
Music make a
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who hav
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
가. Facebook, Cyworld, Second Life 의 기업에 의해 시행되는 10가지 다른 상업적 활동을 설명하여라.
1) Advertising (광고)
- Cyworld는 2500만 가입자를 보유하고 있는 국내 최고 SNS로 국내에 모델을 사용한 CF의 광고와 인터넷 site 들에 배너 등 국내 사람들이 다양한 매체를 통하여 쉽게 볼 수 있고 접할 수 있도