Advertising Practice
❑ 광고 유형
광고목표를 수행하기 위해 하나의 컨셉을 가진 시리즈 광고 제작
❑ 광고 컨셉
젊고 활기차며 진취적인 이미지 => 편안한 서비스
❑ 광고 컨셉 설정배경
새로운 Target들의 라이프스타일과 직업, 연령대를 조사한 결과들이 항공사 선택 시 선호하는 점과
Advertising Festival)에 참석한 자리에서 "미래의 광고 캠페인은 반복해서 볼 수 있고 또 앞으로 돌려볼 수도 있는 바이러스 콘텐츠를 모방할 필요가 있다"라고 말했다. 그는 또 "광고주들은 소비자들이 광고를 직접 제작하거나 광고에 대해 언급할 수 있도록 하는 방법을 통해 소비자들의 반응을 이끌어내어
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
인지도상승에 가장 효율적이라 판단되는 ‘Advertising’부분에서는 예산상의 문제로 TV광고를 집행할 수는 없지만, 지역민들에게 인지도를 높일 수 있는 방안으로 노출을 극대화하면서, 반복적 노출에 의한 친숙도 및 호감도를 상승을 기대할 수 있는 있는 매체인 대중교통을 중심으로 한 노출로 대중들
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print
We select the brand ‘Sulwhasoo’
A brand that pursues an epigyny of aesthetics
By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that controls the inner side
-The combination of ancient wisdom and modern technology
3. Developing Advertising Str
the Ad Server will issue a new cookie to the
New visitors of the website.
The Ad Server will not issue another cookie to the
Previous visitors.
The Ad Server will instead rewrite over the existing
Cookie and record the frequency number.
By counting the total cookie issued for a certain advertisement we could find out how many people viewed the advertisement (Unique Cookie)
mines which are a underground resources popularity dispute warfare frequently, in order supply to receive the materials as well Bayer is getting wider that supports a warfare funds, asserts.
(1) Advertise of Fair Trade
(2) Advertise that if people buy good from
Bayer's, they are helping to prevent
wars in the Third World
(3) subject: a pocket filled with love
advertisement revenue. Commercialization of the Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind
the design teams, helping them keep abreast of fast-changing trends and demands.
- Marketing, Merchandising, and Advertising
1. Zara did virtually no advertising but spent relatively heavily on its stores.
2. Garment prices were determined by product manager.
3. The company intended its clothes to have fairly short life spans.
4. Zara had decided not to sell clothes over the Internet.