customers.
Our mission statement is “where human becomes animals, but animal is prohibited.” we really want our guests to get away from reality and enjoy themselves without considering others view.
We assume that our customers’ age will be between 20 and 30. 2030 generations are passionate that they find something interesting; also they are very flexible meaning that they are good at
good price chicken hypermarkets promoted these items with having very small quantity. They deceived consumers with attractive baits. There were so many negative opinions in this sales method. But the price was relatively high burden of the chicken food delivered to ordinary people. The affordable prices has given customer could eat the chicken cheaply. The manger said the price competitiveness ac
on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)
(1) Product
-Systematic Product
They are not just making and arraying well-being products. They make products for each segmented customers. For example, Golden Kids for babies, Weight Loss Bar for dieting people and Energy Bar for men.
-Good Ingredients
Result: Nearly eliminated surprises during development.
Modular Design
Modular products can be manufacturer in “pieces and parts” from a variety of manufacturers.
▶Reduces the risk of supplier dependency.
▶Increases customer choice in terms of options.
▶Creates opportunity for niche competiters.
Customer information is used in planning:
Product - design of goods and ser
goods are occupied about 60% in their market. Also Korean ones are invaded as an image like fashionable color cosmetics and are recognized as a famous and luxury brand.
-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth per year. This is a product that contributes greatly to the exporting business. Thailand brands and foreign license brands count for approxima
Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
Simple & Basic style
UT(T-shirt)
UJ(Jeans)
Heat-tech
Various products with many colors
S
Relatively lower price
Good product quality
Accessibility
Simple design of basic products
Mass production, less variety of product
(reduce the production cost)
Customer’s age
good judgment in all situations."
① 노드스트롬의 역피라미드 조직구조
고객만족을 위한 조건을 충족시키려면, 누구보다도 고객과 자주 만나는 제일선 현장의 종업원들이 자발적이고 주도적으로 업무를 추진해 나가야 한다. 그렇기 때문에 상의하달식의 전통적 피라미드 조직으로는 성공적인 고객만족 경
goods인 경우 이러한 경향은 더욱 강하게 나타난다. 위와 동일한 방법으로 H&M을 자체 평가한 결과, 소비자들은 H&M이 제공하는 가격대에 만족하고 있음을 알 수 있었다.
③ 편의성(Convenience)
편의성은 크게 매장 수와 접근성으로 나눌 수 있다. 여기서 매장 수는 절대적인 수치이고 접근성은 고객이 매장
marketing concept is the idea that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-term interests, and society’s long-run interests
Partner relationship management involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers
customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities t