“Muhak”
is a Korean traditional liquor manufacturer.
The Company operates its business under two segments: liquor and steel. The Company distributes its liquor products to domestic market, as well as to the overseas markets, such as China, Vietnam and other Southeast Asian countries.
The business profit ratio of Muhak is 20.21% which is higher than average 35'8% of F&B industry. A high bu
Globalization !!!
Development of global media
- broadcasted all over the world
- increased awareness
- result in “dual” support behavior
ex) 경남 FC and Manchester United
Recruiting international players
- increased interests
Government taxation checkups
-Clubs’ financial statements regarding taxation will be reviewed by Sports Governing Body.
- Intro
market shares targeting original customers. Due to USGA’s technological limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As product differentiation through technology became
market.
Growth of assets
The growth of assets in Jinro is -6.96%, lower than the food average which is 2.66%. the low-growth assets without new funding or declining performance or market dominance or slow growth means that the company's situation is not good and the market power will falling.
5. Characteristic of Market
- Best quality management
JINRO spares no efforts in making a pro
market
(1) Main Service
Since 1966, STX Pan Ocean has struggled for becoming "World’s the Best" company. With an effort from the company’s powerful & stable business activity in sector of Dry cargo, Pure car carrier, Full container service and other worldwide ocean related services were the main source of the company’s success.
Moreover, the company took the advantages from having vertic
2.1.2 Market Needs
건강이란 시대와 역사의 변천에 따라 그 개념이 변화하여 왔으며 또한 같은 시대라 할지라도 개인이나 집단의 문화적 상태에 따라 그 개념이 다르다. 20세기 중반부터는 ‘일, 운동, 식사, 휴식, 수면 등의 일상적인 생활을 영위하는데 아무런 지장이나 고통이 없는 상태’를 말하는 생
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g
marketing, so we choose “Imsil Cheese Pizza”. Imsil Cheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that wa
2.3 Competition
The emergence of different e-cigarette companies has increased competition in e-cigarette market. The major cigarette companies in Korea, such as KT&G, has not yet entered the market, but lots of venture companies are emerging to get a part of market share. Since this is a new product to the market, features of various e-cigarettes are similar, but still have some difference.
Ke
3.2 Target Markets
▪ Geographic
- sports stadium
- Rural or metropolitan area
▪ Demographic
- over 20, male or female
▪ Income, occupation, education, Religion, nationality, ethnical group
- It doesn't matter. Just matter people who are interested in sports, baseball and american football
▪ Psychographic
- people who watch games on TV or