Japan, China, America
Products: 7 kinds
ReignCom established iriver Co., Ltd. as a 100% owned subsidiary that will focus on building iriver as a world-famous brand. Due to the dizzying pace of the digital revolution and the cut-throat competition in the industry, it is difficult for existing brands to maintain absolute market leadership. Customers in the digital era give high prem
Japan. Other significant markets include Australia, the United Kingdom, Spain, Germany, South Korea, Mexico, France and Italy. Both India and China are considered emerging markets in the video game industry and sales are expected to rise significantly in the coming years.
• Console and portable software sales: $6.2 billion, up 8% from 2003
• Console and portable hardware and acces
Soju market in Korea
What’s special about Korean SoJu Market
Excluding Seoul and capital region, localization of soju products such as 시원, 잎새주..etc. (geographic segmentation)
진로 참이슬 takes the high market share(nearly 60%)
진로 & 두산, two main companies occupying the whole national soju market (In the year 2005, 참이슬 & 산 were the main brands
The main comp
in Cheju-island.
(한국 자동차 회사는 제주도에 판매 대리점을 확장했다.)
(11) treaty : 조약
The president of the company signed the treaty.
(회사의 사장은 그 조약에 서명했다.)
(12) advent : 출현
The advent of computer changed many things.
(컴퓨터의 출현은 많은 것들을 바꾸어 놓았다.)
(13) consumer : 소비자
How will consum
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
In the continuous economic stagnation, “Lotto Blast," has become a very familiar term for Koreans these days, and it also has become one of the most popular issues. Newspapers and television news frequently report about how greatly the Lotto sales have been increasing, and how the winning prize of Lotto has gone up exceedingly high, creating the so-called "Big Strike Syndrome" among Korean peo
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
I. Introduction
1. Supply of Schooling
People in the supply side emphasize the school enrollment. One of the most prominent policies to get the children into a classroom is UN’s Millennium Development Goals (MDGs) by Jeffrey Sachs. It ensures that, by 2015, children everywhere, boys and girls alike, will be able to complete a full course of primary schooling and eliminate gender disparity in
01 Digital audio player?
Digital audio player is a consumer electronics device
that is capable of storing and playing digital sound source.
the data is typically stored on a hard drive, micro drive, or flash memory.
In general, It called as MP3 player or MP3P.
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03 Outside
Consumer is willing to invest ‘Output Equipment’ mostly followed by ‘Quality of Sound’, e