I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h
(1) General Information
The Venetian Macau is a casino resort in Macau, China owned by the Las Vegas Sands hotel-casino chain. The Venetian is a 32-story, $1.8 billion anchor for the 7 resort hotels which are under construction on the Cotai Strip in Macau. The 10.5 million square foot Venetian Macau is modeled on its sister casino resort – the The Venetian in Las Vegas –and is the la
1. Introduction
Let us begin with a simple question. When you watch TV program broadcasting about celebrities such as world economic leaders or famous entertainers, it can be easily assumed that they are usually making a presentation in a "certain" place. Where would this “certain place” be? In a traditional viewpoint, you would have never guessed that this place, which was only conside
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops in India in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
스포츠마케팅은 일련의 교환과정을 통해 스포츠 소비자의 필요와 욕구를 충족시키기 위해 고안된 모든 종류의 행위를 일컫는다. 스포츠마케팅은 크게 두분야로 구분되는데,하나는 스포츠제품과 서비스를 직접 스포츠 소비자들에게 판매하는 것과 다른 소비재 또는 산업재의 제품과 서비스를 스포츠
Many people see movies as simple escapist entertainment with little redeeming value. However, movies reveal a lot about a society. By viewing them, people learn about a country's values and social structure.
First of all, movies give insight into what values are important to a country. Characters' actions show clearly what societies esteem and what they look down upon. For example, in Korea, fa
스포츠 마케팅은 스포츠의 마케팅 혹은 스포츠 자체에 대한 마케팅(MARKETING OF SPORTS)과 스포츠를 이용한 마케팅(MARKETING WITH OR THROUGH SPORTS) 두 분야로 구별하여 의미를 새겨 볼 수가 있다. 첫 번째로 전자는 스포츠 경영학계 다시 말하면 스포츠 매니저먼트의 시각이며 ꡒ관람 스포츠와 참여 스포츠 산
Ⅰ. Hotel structure
1. Chain hotel
Hong kong-based Mandarin Oriental traces its history from 1926 when its first owner, Hong kong Land, acquired the Gloucester Hotel in Hong Kong. In 1974, the group expressed its intention to expand into the rest of Asia with hotels that reflected the Hong Kong Mandarin Oriental's standard. The group went though various corporate changes. Eventually part o
1. About SK Telecom
(1) SK Telecom's Introduction
We have made a number of historical breakthroughs in the Korean telecommunications industry over the last 21 years. Our developmental history has evolved from a first generation analogue cellular system, to the world's first second generation CDMA, then to the 2.5 generation CDMA 2000 1X system as well as the world's first third generat
1. 연구의 목적
우리가 살고 있는 21세기 관광산업은 과거 20세기와 비교할 때, 국제회의 및 컨벤션 산업부분에서 현격한 차이를 드러내고 있다. 이제 국제회의와 관광산업은 일국의 관점에서 자국의 경제적 번영을 가져올 뿐만 아니라 인적교류 및 문화교류를 촉진하고 세계평화에 기여하는 전략산