Market Share of Personal Computer & Laptop Computer
The Laptop computer market growth rate is increasing much more than PC market
Samsung has led the Laptop computer market in sales every year since 1994.
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.Segmentation & Targeting
Pursuing the quality of life / Serious investment for the future / Making efforts to succeed in their / career and life / Technology leader
By
2005년 수입차 등록현황
서울시 강남구가 전국에서 가장 많은 수입차 보유 대수를 기록: BMW와 벤츠 순
경기도 분당구는 경기도 내의 다른 구에 비해 월등히 높은 수입차 보유대수 기록, 렉서스가 가장 많음
고소득 계층 밀집지역에 수입차가 많이 분포
소득 정도나 지위가 높을 수록 BMW와 벤츠, 소
Market Structure & Size
전체 면도기 시장 : 전기 면도기와 습식 면도기 시장으로 구성
습식 면도기 시장 : 저가인 일회용 면도기와 고가인 시스템면도기로 구성
시스템면도기 시장 : 면도기(Razor)와 면도날(Blade)로 구성
Customer
가격 & 기능을 중시하는 소비자와 품질 & 브랜드를 중시하는 소비자로 구
3C Analysis - Company
DAESUN, located in busan, established in 1930
Launched C1 premium soju with Asparagine, 1996
Asparagine is used to protect liver from alcohol)
Launched C1 soju (renewal), 2000
Launched C1 soju including xylitol, 2005
Launched C1 soju including Arginine, 2009
(Arginine is used to reduce inner toxins)
DAESUN firstly developed screw cap of soju bottle
DAESUN’s s
Q : Have you
heard of
‘UNIQLO’?
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Therefore
20~29 year old targeting
→ sensitive to fashion
Time and patience until they age.
Trends?
Slim, stylish, neat, cheap, brand image.
Uniqlo → variety+ low cost+ high brand image
= Perfect match of trend.
This shows the image scale of UNIQLO and GAP
UNIQLO’s objective was to position their pro
SWOT
Strength
Strong awareness in 3G market
Young and positive image by ad campaign
Various options of contract
The know-how of marketing strategy
Weakness
Limitation of expense for discounting strategy
Negative image of brand
Huge amount of cost for marketing
Opportunity
Remarkable development of 3G market
Position of Market leader
Needs for low price mobile
Wireless Picture TransmissionDigital Camera
디지털 카메라에서 자신의 온라인 공간으로 사진을 무선 전송 할 수 있는 신개념의 카메라
미니홈피 또는 블로그를 운영하여 자신을 알리는 트렌드를 반영
미니홈피를 주로 관리하는 10~20대 초반의 기호에 따라, 일상에서도 쉽게 가볍게 들고 다닐 수 있
market leadership. Customers in the digital era give high premium to individuality and to a wide variety of preferences. Individualized marketing is therefore preferred over mass marketing when it comes to digital products. The success of a digital company therefore depends on the strength of its brand but on the uniqueness of its products. In particular, the feedback of users of a particular bra
Place
Users can access Melon through wire and wireless internet.
Also, through the mobile phone – SK Telecom ‘JUNE’ service.
People can listen to the music whenever, wherever, whatever they want. The point that Melon overcomes place restriction can increase on-line and off-line marketing effects.
Strength
Maximum legal security for music source
- protect the copyrigh