1. Evaluate Kmart using the value chain and competitive forces models. What was Kmart’s business model and business strategy?
1.1 Value Chain model의 정의
1.1.1 Value Chain model
1985년 마이클 포터는 기업이 가치 창조 메커니즘에 대하여 Value Chain이라는 용어를 사용하여, 가치를 창조, 제시하였다 이러한 활동들은 고객이 기꺼이 지
live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be fully understood by communicating a value system such as life style of human, value of human, the social system and the social norm. In other words,
Customer Relationship represent a firm’s most valuable asset
장기적이고 강력한 고객과의 관계 구축을 위한 관리 시스템
조직 전반에서 발생되는 고객 데이터를 포착하고 연계하여, 이 데이터를 통합하고, 분석한 뒤 그 결과를 기업 전반에 걸친 다양한 시스템과 고객 접점(Customer touch point, contact point) 에 제공
customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consumers now have various activities to improve their rights. Customer counseling is one of th
customer base and eventually shift his brand value to upper level. The main question here is ‘Does Young-Cheol burger manages its quality of products and service that are capable of moving up next level?’ We will measure the company’s current performance using the criteria of Malcolm Baldrige Award for a systems approach to improvement and sharing quality and performance improvement strateg
customer traffic and eCommerce technology. FedEx and Amazon Services have teamed up to bring you a special offer - your first five months of subscription fees (a value of $199.95) are waived when you sign up for the Selling on AmazonTM program through FedEx.com
④Alibaba.com has 2 exclusive offers for FedEx customers to help source or sell products
To support small-business owners, FedEx ha
1. 브랜드 떡볶이 이용 고객 직업적 분류 직장인 > 주부 > 학생 > 무직
2. 숭실떡볶이 방문고객 나이 분류 1939여성 > 1318학생 > 2945 기혼남성
3. 고객특성
1) 식사 대용 및 간식 목적 2) 편의품 및 목적형 특성
3) 회사/학교/집 근처 이용 많음 4) 남성 : 접근용이성이 중요
5) 여성 : 접근용
customers and suppliers, together we create mutual, enduring value.
Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
▪ Coca-Cola Values
Our values serve as a compass for our actions and describe how we behave in t
Redesigning the Customer Database : Dirt Bikes USA
1. Business analysis
• Dirt Bikes USA sells primarly through its distributors.
• Distributors maintain a small customer databases with the following data : customer name, address, telephon number, model purchased, date of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its
ISSUE 해결을 위한 새로운 전략
락앤락이 지금까지 쌓아온 성공요인에 대한 이해를 바탕으로, 현재의 중국 시장, 소비자, 경쟁자에 대한 분석을 통하여 락앤락이 당면한 ISSUE를 해결하기 위한 전략을 성립하고자 한다.
Product Life cycle
Product Life cylcle은 기업이 지속적으로 선행 투자를 하고 새 제품에