customer-friendly features which would enhance its revenue.
(2) The Business-level Strategy
Use of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable
1.가격결정
Pricing to Optimize Revenues
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격
valuation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empowering employees, exceeding customers' expectations, and continually improving by providing on-going educati
custom fitting service as well as experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety
customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly
Microsoft or Google are trying hard to catch up and outperform Apple.
5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Considering the importance of operating-systems company in the value chain of wireless industry, we can say that there is no firm that can prevail global wireless industry except the big three companies – Apple, Microsoft and Google. (Why?)
customers who are relatively old, or who are looking for very safe, strong cars. Thus, customers who are considering of buying a BMW or an Audi would not necessarily consider a Volvo as an alternative.
2) Mercedes Benz: Mercedes Benz is one of the leading automobile manufacturers in the premium market segment. With a long history and positive country of origin effect (made in Germany), Mercede
새로운 시장을 개척하는 과정에서 본사로부터 파견된 commercial team이 새로운 시장에 대한
미거시적 분석을 시행하여 보다 진입이 쉬운 나라를 시장을 선택하고 있음
진입을 고려하고 있는 국가의 관세, 세금, 부동산 가격 등에 대한 거시적인 조사를 시행
이용 가능한 상점의 위치, 해당 국가의 경쟁
value for USS?
(1) U.S.Steel의 information technology 예산은 1.1% ($70 million) 밖에 안되었다. 하지만 그들은 다양한 사업과 공장 경영을 통합하고 인프라를 구축할 information technology가 필요함을 깨닫고, 변화하기 시작하였다. 우선 그들은 생산 능력, 가격, 운송날짜 등의 생산 정보를 관리하여, Web을 이용해 고객이