15 → 30
NO excuse for such criminals who attribute their actions to drinking alcohol
The statute of limitations for sex crimes on children aged 12 or younger will not start until the child turns 20
Educate children around you
Teach “NO”
Be doubtful: Asking “Why?”
Sign petition to increase the age of consent
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t
3. Not much of a broad customers
Does not appeal to older people as much as Bacchus can
4. Limitation of a pharmaceutical[drug] company image
must invest more and more as they approach refreshment drink market facing a large company to their foreheads for the times to come.
4. The reason why we chose this topic
The reason why we chose this topic is to awaken an interest in and understanding of children who are suffering. We always say that children are our future. But, if their pain has gone on longer, our future cannot be hopeful. Thus, we need to realize how they are suffering and to help them.
II. Famine and Disease problems
1. Famine
A famine is a wides
3. Understanding Korean Coffee Market
- 위의 도표에서 볼 수 있듯이, 현재 대한민국 국내 1인당 연간 평균 커피 소비량은 2010년 350잔에 이르렀으며 2015년에는 무려 400잔에 달할 것으로 예상하고 있다.
- 또한 커피전문점을 이용하는 고객 중 1주일 간 2-3회 이상 방문하는 고객도 44.8%에 이르렀다.
- 위
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
discriminative brand images.- Absence of product concept.
Social Environment - Population : Increasing the proportion of drinkers- Age Characteristics : Young people tends to be low loyalty
- Gender Characteristics : Growing social activities of women
- Regional Characteristics : Local people has a very conservative
- Income Changes : The same pattern with beer’s consumption
박진아 : 스타벅스 같은 경우에는 달콤하고 부드럽고, 커피빈 같은 경우에는 첨가물의 유무에 따라 차이가 심해요. 다양성도 중요하겠지만 다양한데 맛이 없다면 문제가 생기잖아요. 저는 제일 중요한 것은 맛이라고 생각을 해요.
이재희 : 파스쿠치의 커피 맛이 약간 엷다고 해야 되나, 보통 커피의
3. Understanding Korean Coffee Market
- 위의 도표에서 볼 수 있듯이, 현재 대한민국 국내 1인당 연간 평균 커피 소비량은 2010년 350잔에 이르렀으며 2015년에는 무려 400잔에 달할 것으로 예상하고 있다.
- 또한 커피전문점을 이용하는 고객 중 1주일 간 2-3회 이상 방문하는 고객도 44.8%에 이르렀다.
- 위