Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning ofthe Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Pre- Gorbachev Soviet- Vietnames Discord
To answer the aforesaid question, we need evidence, above all, from the vietnamese and Russian archives, but it may also be useful to study the declassified reports ofthe East European Communist diplomats who were accredited to Hanoi in the 1980s. Namely, the Hungarian diplomats whose reports I read managed to collect an impressive amount of confiden
According to the above graph, we can find that most ofthe people live in apartment. That’s why we selected the apartment. In modern Korean society, the general house is apartment. On the one hand, apartment is very convenient and efficient building. On the other hand, it has some problems. According to another data, 40.6% of all respondents replied that the biggest problem of apartment is spa
the unprepossessing Wigand initially resists Bergman's request to help him decipher some tobacco-related documents(which was delivered to Bergman's house). But Wigand has a strong stubborn streak and a sense of what's right that springs out of him at unexpected moments; despite his need to support his wife and two school-age daughters, he initially tells his former boss to shove it when asked to
of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying. At the other end ofthe spectrum, certain individuals choose not to drink coke, based solely on rebelling from the world's idea that coke is something of such great power. Overwhelming is the best word to describe Coca Cola's popularity. It is scary to think that its popularity has b
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one ofthe successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all aware of, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Respect for Art ( Faulty )
Summary: the teacher saw a caricature of his face on the blackboard. It was sharp, accurate, and funny. The class waited for his reaction. The teacher observed it with interest and then said: "It is too well done to be erased. Let the artist first copy it on paper. My compliments to the talented caricaturist."
Segment's reason: Our team think this story is "F", be
Ⅳ. Analysis of STP ofthe two company
1. Analysis ofthe Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc