1. Introduction
Hangul is one of the greatest inventions created by our ancestors. The world is paying attention to the scientific excellence and beauty of hangul. It is certainly the pride ofKoreans.
But these days, Hangul to be preserved has been neglected. Many people prefer the use of the foreign language than Korean and not used Korean language properly. Especially, this behavior stan
these day more and more Americans are knowing Korea.
-Especially they come up with Korean food when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of K
of increasing the customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students ofKorean and Thailand.
5)a present condition of cosmetics market
-T
korean employees and korean culture. Because they do not know about the nature ofkorean people, foreign executives were unable to exercise their leadership to korean employees. We
could find similar situation with this in a china classical literature, History of Three States. Yu-bi, after several attempts to recruit Zhu Ge Kong Ming, puts all thing to Zhu Ge Kong Ming. However, Guan-yu and Zhan
of change. To do so, Korea Air concentrates on educating employees by improving employees’ capabilities and implanting attachment and devotion to the organization. It is Korean Air’s purpose to make Korean Air become the world’s best airline by these educated employees providing better services.
However, Korean Air is not performing the familial community because of the ‘squeeze manag
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
of their Fashionbiz issue for future reference
60% use Fashionbiz as a source of new vendors
71% get ideas or make decisions based on information in Fashionbiz
Magazines for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion ofKorean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FRO
Korean alcohol.
Makgeolli's color is usually white. Because It doesn't filtered rice. So comparing Makgeolli with other alcohol, it makes you feel full.
In the past, Usually Farmer drank Makgeolli. Farmer had to work hard so they try to overcome hunger and pain.
There are 700 kind of Makgeolli in Korea. It differs from what ingredients are used to making Makgeolli.And also Makgeolli only inclu
is Derck Jock Island which is located near Inchon City, because there is very clean & quiet.
I don't know where is the worst place to live in Korea.
2. What do you think about Korean Fashion Trends? Why?
I don't like Korean Shoes. Because Korean Shoes are so cheesy.
3. What do you think ofKorean Movies?
These days, I saw Korean Movie TaeGukGi(Korean Flag). I watched it DVD video.
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties ofKorean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv