stance
Group of influential US senators urged the US Agriculture Secretary Richard Lyng to recommend to President Reagan to declare a complete embargo on all European beef imports.
⇒Speculation : The congressmen were captured by the interest groups that wanted the government to strongly retaliate the EU. As a result, the Reagan Administration was pressured to act firmly on the issue.
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
1. 구조 문제
3초 안에 해결되는, 구조(품사) 문제 총정리
명사가 들어가야 할 자리를 비워놓은 문제유형
형용사가 들어가야 할 자리를 비워놓은 문제유형
부사가 들어가야 할 자리를 비워놓은 문제유형
수일치에 주의해야 하는 문제유형
2. 문법 문제
‐ 자주 출제되는 문법 총정리
01 상
group discussion and presentation. Unlike other companies, Relatively Homeplus doesn’t regard English skills as important. Because this company is based on distribution industry mainly including domestic market, Homeplus think that their all employee doesn’t need to be fluent in English speech. But after position of section chief, the company also needs English skills for communication with h
environmental issues, promoting many CSR activities such as GoGreen, which aims at reducing CO2 emissions until 2020. TNT also participates in environmental CSR activities by ways such as being an associate member of the World Food Plan (WFP). UPS is a competitor of FedEx in the environment CSR sector as well. There has been a comparison between UPS and FedEx by a power blogger called Marc Gunthe
Envt’l CSR activities
1. Company’s industrial characters
>> Paper recycling
>> Air pollution
>> Co2 emission
2. Selective, Consistent, and long-term
3. Educational programs for younger generation
>> Elementary school students
Tactic 1-1 Family Day
When? June 5th, the World Environmental Day
Venue? Han River , Nanji Camp or Parks of Seoul(서울숲)
Initiativ
8)긴급 구호활동
SK텔레콤의 긴급 구호 활동은 국가(공공기관)와 시민(NGO) 그리고 기업이 함께 하는 효율적인 긴급재난 구호 체계를 구축하였다. 공공기관과 NGO로부터 입수한 재난 관련 정보를 바탕으로 SK텔레콤은 구호 KIT를 제공하고 자원봉사를 실시하며, 인력과 물품 제공, 통신과 IT 서비스 등으로
Weakness – price, major airlines’ service, miles, and recognition
There are three factors of Air Busan’s weakness comparing to other airlines. First one is price. As you see on the chart below, Jin airline has lower price than Air Busan. It would be the week factor of Air Busan. Also, Daehan airline’s price is not that different from Air Busan, which means the competitive price of