Case 분석 리포트 : Saatchi and Saatchi PLC
1. Starting with 9 employees and a capital of £25,000 in 1970, Saatchi and Saatchi grew to be the world’s largest advertising agency group with a gross billing of £11billion in 1987. What were the key factors that contributed to this spectacular growth?
Saatchi & Saatchi 가 돋보이는 성장을 한 이유로는 Saatchi 형제
Google have been growing steadily. Only been supporting search in one language, now Google provide various products and services in dozens of languages, such as web applications which are available for diverse forms of advertising and tasks. The company that started with two computer science students in university dormitory get thousands of employees and offices in the world now.
order
1. Reservation
2. Check-in
3. Room Service
4. Daily settlement of accounts
5. Check-out
.
.
.
Solutions
1. Right Now
Hyatt operate to employee can solved customer's demand before all job.
2. The Running-Long View
Hyatt can develop their own integrated management information system.
percentage of market
share
Respect for employee’s
autonomy
Dual class voting system
Anti commercial policy
Narrow revenue sources
Google Bomb
Worldwide internet growth
usage
Expansion of new business
field
Growth of smart phone
market
Criticism against
Street View service
Competition from Microsoft
Competition from Apple
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
service)를 제공하여 고객의 추억에 남을만한 방문" 이었다는 강한 인상을 심어주며, 고객으로 하여금 리츠칼튼만의 서비스라는 것이 어떤 것인지를 느끼도록 한다.
이를 위해 리츠칼튼의 모든 직원들은 골드 스탠더드라는 지침서를 몸에 지니고 있다. 이 골드 스탠더드는 '리츠칼튼인의 신조', '사훈', '
라. Excellent Service+Consistently
메리어트의 구호는 "Excellent Service"이다. 최상의 서비스를 고객에게 제공하자라는 것이다. 그런데 그 뒤에 "Consistently"가 따라 붙는다. 최상의 서비스를 고객에게 꾸준하게 일관성 있게 제공하라는 것이다. 아무리 순간순간 고객과 접촉할 때 종사원이 양질의 서비스를 제공
services.
1. K-12
General Mills has a long-standing commitment to provide wholesome breakfast and all-day options that are designed to meet your needs throughout the day.
2. Business & Industry
Pull employees in with quick, grab and go items. Yogurt parfaits are on trend and hard to find elsewhere. And Yoplait® ParfaitPro™ makes them fast and easy with less mess and reduced waste.
첫 번째 수익사업으로 각 자동차에 부착할 수 있는 운전일지기록기를 선보인다. 운전일지기록기는 각 자동차정비소나, 차량 판매소를 통해 운전자들에게 판매될 것이며 이를 통해 자동차정비소와 차량 판매소와의 협력관계를 구성하고 제품을 구입하는 운전자들로 고객층을 형성한다. 연이어서 각 고
- Terrace Room
The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.
- Family Twin Room
The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortabl