of sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, ba
of 1:1.9 for medical equipment industry against medical supply industry whether in China, they have ratio of 1:5, which demonstrates the large opportunity growth on medical equipment industry. According to the growth of national economy, there will be a definite expansion on purchase of new or even a quick replacement on medical devices. Out of Chinese medical equipments, 15% were purchased from
good scm system which enables to run it. But as we see, dell company did it. How?
The answer is that Dell chose i2 technologies for its scm system.
As for the i2, like the diagram above, the blue one is i2, and i2 serves almost 38% of the scm market.
About the i2’s Contribution, Every 20 seconds, Dell aggregates its orders, analyzing the material requirements. i2 SCM compares Dell’s on-
Main events
Figure skating gala show
Tennis match
Marketing concept
Royal & Luxury
Main target public
High class sports
Strong purchasing power
Middle class ↑
Make people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display ofgoods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
of young floating population.
③ Critical Value: High Quality and Low Price, Neat and Sophisticated atmosphere
(3) Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmos
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
My assessment
K-Mart should get out of its rural markets where it is threatened by Wal-Mart, and leverage its significant urban presence to provide clothing, cosmetics, housewares, and entertainment products specifically tailored to the ethnic communities in those areas. Kmart has not been able to clearly define itself in terms of customer expectations. The addition of brand-name house ware and
of which are educating the children of our staff. These schools are inadequately funded and require ongoing support.
Many of the children are orphaned and are inadequately cared for in terms of food and clothing; or are from very poor homes that cannot afford to pay school fees. The projects with which we have been involved, range in size and include the purchasing of stationery, text and librar