-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell the right to use the Virgin’s brand name
The Virgin Group holds about 49% or 50% of the whole share
1. List and describe the security controls
and weaknesses at TJX Companies
TJX used Wired Equivalent Privacy (WEP) encryption system which was easy for hackers to attack. Furthermore, TJX had neglected to install firewalls and data encryption on many of the computers in the wireless network. Besides, TJX transmitted credit card details to banks without encryption, violating credit card com
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.
Red ramen lost its portion since launching of 꼬꼬면.
신라면
Top brand in Ramen industry before 꼬꼬면’s launching
Positioned well with hot taste
Recently recovered its top position
너구리
30-year old brand and steady seller
Market share was 5th but lost its share sharply
꼬꼬면 lost its position even in white ramen industry
나가사키 짬뽕
Top brand
Motivation for alliances
⦁ Accessing complementary resources
and capabilities.
⦁ Leveraging existing resources and
capability
⦁ Enhancing the speed of resourcing
to market opportunities,
technological changes,
and global conditions.
How strategic alliances create value
⦁ Improving Current Operations
- Exploiting economies of scale
of white noodle market in the latter half of the year 2011. Even though there was not much difference of quantity from 2007 to 2011, it is expected that the noodle market has potentiality of growth considering the inflation rate of increase in unit noodle cost.
The noodle market as an oli-gopolistic market
○ Small scale companies has the majority of market share
Nongshim
Samyang
Opportunity analysis
- KT, Cause of Weakness Analysis
▷ 4G Market (Killer Contents Absence)
- Product Problem
▷ KT Image (Stereotypical)
- Promotion Problem
Strategy of Product(1)
Olleh TV NOW
CJ Movie contents on HD
CJ Broadcasting on HD
New service Development
- Mobile Game(Attractiveness)
▷ High-definition graphic system
▷ Responses from Server
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제일제당.
② Current State of tofu market.
Two companies(CJ and Pulmuone)' current market share.
Pulmuone enjoyed the effect of occupation as the first mover in traditional tofu markets which were centered around small businesses by releasing
of a production plant based in India in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency.