▶Competition Analysis
Brand Fashion Shopping Mall 群
Bench Marking for halfclub.com
데코 (www.deco.co.kr )
20대 중 후반의 직장여성
Basic Style 의 세련된 캐리어 우먼을 위한 중고가 패션
Off-line 매장을 지원하는 형태의 Shopping Mall 운영
On-line Catalogue 의 형태로 Fashion 정보 제공
9월1일 데코 쇼핑몰 리뉴얼 오픈
Vision
Mission
Philosophy
Vision
No.1 국내 유니크 디자이너 액세서리 브랜드
No.1 글로벌 유니크 악세사리 브랜드
Mission
독특한 상품을 만드는 예비 디자이너를 양성해
새롭고, 희소가치가 있는, 사람들이 원하는 다양한 액세서리를 공급한다.
Philosophy
사람들이 원하는 다양하고 새로운 패션을 만
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group.
Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and woul
Ⅰ. Introduction : The tofu war(Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
① The scale of tofu market in Korea.
(From : CJ)
- Tofu market grows gradually following consumer's increasing interest on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제
Nintendo’s History
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment
1) 커피
-지난해 대비 24.7% 성장
-고급커피를 간편하고 저렴하게 구입할 수
있었기에 가능
-Well Being Trend으로 인해 ‘Sugarless Café latte’
‘Café latte Americano Dutch’의 등장
2) 두유
-지난해 대비 10% 성장
-아침식사 대용식으로 인한 성인용 두유시장이 확대
-기능성을 강화한 프리미엄 제품
1. 언어 (영어 선호도)
영어와 동일한 어순(SVO), 익히기 쉬워 선호가 높으며
관광업의 발달로 사용이 활발
한국과 비슷한 수준의 영어 구사, 사교육 투자가
많으며 한국의 영어마을에 주목 중
미국과의 전쟁으로 영어를 천시해왔지만,
국제화 되는 추세에 맞춰 반감이 줄고 있음
인도네시아
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes