korean employees and korean culture. Because they do not know about the nature of korean people, foreign executives were unable to exercise their leadership to korean employees. We
could find similar situation with this in a china classical literature, History of Three States. Yu-bi, after several attempts to recruit Zhu Ge Kong Ming, puts all thing to Zhu Ge Kong Ming. However, Guan-yu and Zhan
1. Introduction
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).
advertising campaign based on nation’s largest Olympic issue. Instead of existing mobile campaign ‘How to live smart’, they make follow-up campaign ‘GoldRush[How to play smart]’ during Olympic period. The purpose of campaign is make integration in all product category including mobile and association with Olympic and brand, finally derive a consumer’s participation to campaign.
(the administration of military veterans). Then in 1985, its name was changed into ‘국가보훈처’(MPVA). MPVA is a central administrative agency and affiliated organization of the prime minister. This organization is making policies regarding these issues such as compensation, education, employment and medical care, for the men of national merits and the veterans’ family.
Company
Caffebene’s character
· Domestic brand
· Latecomer
· Rapid growth
· The greatest number of stores
· Overseas expansion ; America, China, Philippines
How to make Caffebene own image
· Differentiation of interior.
Emphasis on the benefit of store, increase in the number of stores
· Consumer-oriented marketing
Star marketing, PPL marketing, storytelling, public
(1) the development of overseas markets, including China, Vietnam, and other South-east Asian countries, (2) strategic differentiation through higher quality goods and services, and (3) the building of an extensive distribution network by creating synergy among different channels. As such, E-Mart is preparing for another leap forward by opening 250 stores at home and abroad by 2015.
that will maintain the image and guides employee performance into the same direction
Shared perceptions organizational members have about their organization and work environment (Team Spirit)
Positive climate linked to individuals’ level of job satisfaction, involvement, commitment and motivation
Positive climate for performance, diversity , safety, justice and customer service
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of marketing trends to come in the future.
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,