The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
Korean market, or someone from Google who is in charge of or involved in Android would be the best choice as our interviewees. However, as expected, due to the recent smart phone fad, people with such qualifications seemed to be too busy.
However, they were not the only suitable interview candidates. We figured that hearing from experts in the academic field who have conducted significant amo
Because of Android’s
OPEN and FREE access,
the world-wide availability of
Android-based phones are
Increasing.
Currently Available : 32
Upcoming : 8
Rumored : 18
2. Prof. Hee june Ahn
Associate Professor at Seoul National Univ. of Technology (Dept. Control and Instrumentation Engineering)
Major and Research interests
- MODEM PROTOCOL SW and PROTOCOL SOFTWARE ENVIROM
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
the number of exam from 1 times to 2~3 times
`For making exam more accurate
Make the social service part as a plus point, not mandatory
`For reflecting students’ true personality and nature
Increase the portion of resume points
`For checking more about students’ personality and nature in order to decide
whether students are suitable for the university or not
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Invented in 1987 in Switzerland
Expanded to most of Western Europe
200 organizations in 450 cities
At least 30% of annual growth
Market size of $300 mil (1999)
Not popular in North America
Economical for those who use the private car less than 6,000 miles per year
Can enjoy the high control in spite of short-term basis
Highly attractive in urban areas (Can save expensive off-st
Ⅱ-1). To maximize student achievement
1. Quantity and pacing of Instruction
· The amount of learned is related to opportunity to learn
· Student achievement is influenced by classroom organization and management that result in increased student engaged time
· Engagement rates depend on teacher's abilities to make academic activities run smoothly
· teacher must be effective in dia