Nexon pioneered in the microtransactions business model and became a leading pronider of massively multiplayer online games. The company provides games replete with action and interactivity where players can socialize with friends or other players. By playing up social features of online games, and providing the ability to make online micropayments for small purchases, Nexon's games have huge
한다.<개정 2009.1.28>
Internet users are required to confirm their identity
to post comments or participate in online discussions
at popular Web sites-with more than 100,000 daily
visitors.
Users have to type in their resident registration
numbers(indicates birth date, sex and registration site)
or I-PIN numbers(a personal identification code for
online use) to leave messages
write, send message without ever touching the screen. I-phone's got faster internet speed than Nexus one, but original I-phone doesn't support multi-tasking. (Possible when hacked) Nexus one's got better camera than the I-phone (Focusing speed, Capturing speed, and pixel) Nexus ones currently the most optimized phone with Android O/S. Nexus one has better screen visibility, and battery usage. Nex
write, draw, paint, color white man with CONVERSE
* Enjoy your night with CONVERSE
-> wear CONVERSE and get discount at the bar
- Converse need to inform
targets of converse’s different concept
- Converse need to induce brand recall to consumers
- So our media objective is attaining
the optimal level of reach
online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early thirties
② Geographical Location: Major commercial market place in a big city and the places where there are lots of young floating pop
Write T (true) or F (false).
F 1. People pay $10 to use MySpace
T 2. You can meet friends on MySpace.
T 3. You can sell things on MySpace.
T 4. Users have personal webpages on MySpace.
F 5. Volunteers watch MySpace to make it safe.
◐ REVIEW
Read the paragraph. Then fill in the blanks with words from the box.
advice
laughed
quotes
chat
online. At that time 65,000 new videos were uploaded every day and 100 million video clips were viewed daily.
In October 2006, Google Inc. announced that it had reached a deal to acquire the video sharing giant. The deal closed on November 13, 2006 even though it was not yet earning a profit. Many of Google’s intentions with this merger were still unclear, as legal issues were involved in the
writes: “At Nordstrom, we are often asked what makes our company unique. Many people think we have a rigorous training process or a special secret. There is no secret. Without a doubt, it is our people. Nordstrom is a company made up of nice, competitive, hard-working people who like to have fun at work. An “each one teach one” philosophy is ingrained in the culture, and all the great leade
Based on human knowledge(experience)
Person to person & person to message
Interactive search service
that possible to voluntary participation
1.Correctly & quickly
2.Get a satisfaction
3.Visit Google again
Communicate based on
Reality relationship.
To be more friendly each other in offline community, using online community actively
No.1 ‘direct mail’ skincare company
Customer satisfaction / re-purchase percentage exceeds 50%
Naturalism
Provides health foods
Segmentation
Internet/Mail order sales
Reasonable cost
→ direct transaction
First Sales(1983):
₩20billion
1st place in two months at the online shopping mall
Current Sales(2006):
₩80billion
100% growth rate through online sales