manager and leader, they focused more on development of leadership and management development. MS develop a leadership development program called “KEY PEOPLE" to find the potential leaders for the future.
③ At 1994 a bench program was developed to find the potential leader, but it was rejected by all MS managers.
At 1995,after MS and ROBERT HERBOLD got together, and development of leadersh
★조직문화
다양한 계열사를 보유하고 있고, 각각 다른 문화를 가지고 있는 원래는 하나가 아니었던 회사들을 금호아시아나라는 이름으로 하나로 통합하기는 쉽지 않을 것이다. 이들에게는 적게는 몇 년간 많게는 수십년간 축적된 그들만의 기업문화가 뿌리깊게 박혀 있을 것이고, 한순간에 물리적
strategy, resources and distinctive competencies of Kraft will be observed. The resources Kraft has include nation-wide distribution channel, brand royalty, industry experiences. And the capabilities are cost leader structure, R&D,
product diversity, customer study, and managing depth.
External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competit
신도리코 – 디지털 오피스 컨설팅 기업으로 변신
신도리코는 이전의 복사기기 등 사무용품 하드웨어 중심기업에서 사무실과 관련한 종합 솔루션(Solution)을 제공하는 컨설팅 분야로 사업의 무게중심을 이동한다. 신도리코는 2005년도 6월을 기점으로 해서 사무기기 전문회사에서 최적화된 사
strategy is the Total Marketing.
They connected well in Animations (or Movies), character, video (DVD), music, game, theme park, and theme shops. They set much value synergism above everything else. When they regarding to new business, relativity of major business to new industry is a top priority.
Since they had a competitive resource power, they could create a synergistic growth. For several
strategy of marketing, so we choose “Imsil Cheese Pizza”. Imsil Cheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, p
What is the Balanced Scorecard?
Perspective
Traditional :
Financial
Complement :
Customer
Internal business process
Learning & Growth
Using the BSC as a Strategic Management System
Short
Term
Action
Short-term
Strategy
Establishment
Competitive
Power
Need
Total
Information
Provide
Long-term
Variation
Prediction
Long
Term
Strategy
Balanced Sco
Ⅰ. 서론
‘Just do it’, ‘There is no finish line’
1. 나이키(NIKE) 소개 나이키(NIKE)는 운동화, 운동복, 이와 관계 있는 액세서리 등을 디자인하고 판매하는 회사로서, 1962년 필립 나이트(Philip Knight)와 오리건대학교 육상코치였던 빌 보어먼(Bill Bowerman)에 의하여 출발하였다.
오리건대학교와 스탠퍼드
1. 국내 주류산업 소개
우리나라의 조세체계에서 주세가 차지하는 비율은 상당히 높아 세입원으로써 매우 중요한 위치를 차지하고 있음. 따라서 탈세나 유통질서 문란 방지 등, 주세보전을 위한 국가의 관심과 보호가 주류산업에 쏠림
1.1 주류산업의 공익성
1.1.1 양곡정책
• 농가 소
1. INTRODUCTION
At the fisrt step to select the theme of presentation, our team members start to have interested in mobilephone which is a must-have item for convenient communication. So we investigated the Nokia which is the best brand and market share in the world as a mobile phone area. We are focusing on how and why Nokia changed a kind of their production and their strategic direction.