Advertisement Analysis
To break preconception of the USA
Visa waiver program brought into action.
The story of the celebrities’ experience in the USA that could
Maximize audiences’ interest and inspiration.
They used the formation of ‘road trip’.
The main advertising copy is enough to rouse up
the expectation of USA trip
‘In the USA, where have you been so far?’
4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
SHOW
KTF was the 2nd Telecom company in Korea following the 1st one, SKT
throwing away its past image of second leading company.
With 3G technology, launching new service brand, SHOW
First advertising of ‘Show’ –Sperm (정자편)
Message of strategy
Objective of Ads
show
technology of 3G
Young generation
Show’ for the sake of differentiation to the other
“깐깐한 정수기”라는 키워드는 고수하며
2번째 형 광고 초대박.
하지만,
두 번 우려먹기에는 약발이 떨어졌다
깐깐한 정수기
웅진 코웨이
(기능을 강조한
이성적 소구)
지난 번의 시후편 광고처럼 감성적인 CF로 계속 가되,
뭔가 색다른 방식으로 풀어가는 것이 필요하다.
시후 시리