Brand name CESCO
Logo 웃는 모습을 연상시키는 디자인 캐릭터를 제공하여 '깨끗한 환경과 고객을 위한 서비스‘ 라는 메시지
Slogan 인간과 환경 그리고 깨끗한 내일을 위해 실천하는 기업
URLs www.cesco.co.kr
기억용이성 유의미성 호감성 전이성 적응가능성 보
brand quality and environment-friendly sectors by J.D.Power and Associates. In US news and world report, seven of its vehicles were included in the "Best Cars 2008: The Thrifty 50"list.
1.2. Mission/ Objectives/ Strategies
Hyundai’s current mission is to become a top class automobile manufacturer in the world. And their objective is “Innovation for Humanity”. In 2001, Hyundai’s missi
images that consumers wish to pursue. The brand of their cars enunciates the state of their wealth, social status and lifestyle choice. Therefore, instead of defining their target customers according to income, Audi and BMW’s target customers should be anyone who is willing to pay the price to associate the cars’ image with their own image. Therefore, it is very important for Audi and BMW to
brandimage now, requiring flexibility and a corporation culture that is open to new ideas with people motivated to contribute.
Plummeting Sales
1) Severe quality problems
-Minimum possible quality score
2.0 by J.D. Power and Associates
-‘Cheap price, low quality’ image
2) Cannibalization problems for
differentiation only minimal
ex. Elantra over Excel