Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
Global Imbalances :
The global imbalances refers to the large current account deficits of developed economies such as the United States and the large surpluses of developing economies such as China and oil rich economies of the Middle East and Russia.
Causes of the Global Imbalances :
- Events in the United States : Saving-Investment Imbalances
- Events Outside the US :
Inadequate In