brands as a brand that specializes in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can promote its key strength through various means as mentioned above.
Esteem: Ultimately, if knowledge, relevance and differentiation aspects are guaranteed, The Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The we
brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, a
Consumer logistics
(1) Location
Cognitive maps or consumer perceptions of store locations and shopping areas are more important than actual location.
Ease of parking in the area, quality of merchandise offered by area stores, checkout procedures, display and presentation of mercandise, and ease of driving to an area.
(5) Sales personnel
* Knowledgeable and helpful s
information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisions
Pay careful attention
Think about it
attempt to understand
or comprehend goal-relevent
information