1. Getting Started
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one t
Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth
desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effect. Therefore, e편한세상 image somewhat can fall down as compared with the other company.
② Novelty - Stimulus Determinants of Attention
Unusual and unexpected stimuli attract consumers' attention through 2 series
consumers, improbity the way the company target to women can have a tremendous impact on their company success.
Consumption tendency of women customer
Women especially want to adorn their ideal beauty by the products that they own and use. Therefore, women prefer a product that has a unique individuality. If a brand develops a marked individuality which women really desire, it means that
front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
They suggest personification of Tucson ix which is placed the contrary to viewer .
2) At the same time, they show potential desire
through Tucson ix.