One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
and other energy drinks like Gatorade, PowerAde for new diet market. This strategy makes CSD industry growing up again.
I anticipate that in the future, there will be no new entrance for CSD industry & The “Coke”, or “Pepsi” will share the profit. In long term consumers behave of taking care of their health, growths of their level of income will decrease the consumption leave of CSD in
and businesses in the market in Present or the near future, the collective actions of consumers, in other words, we are Studying consumer trends. First before researching consumer trends, we just need to learn about trends andconsumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. Th
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
GMO labeling is a policy to separate consumers to determine the food selection of GMO by confirming from labels.
Korea introduce a GMO labeling in July 2001.
3) Analysis of consumer awareness through research
A. Genetically Modified Food Have you ever heard the word? And how do you know? (Total respondents: 605 people).
Has heard and knows very well. 6.8%
Never heard of and kn