fragrances industry.
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced into the market, placing enormous importance on innovation and quality. This is a difficult market due to the presence of several dominating French companies and laboratories (i.e. L’Oreal, L.V.M.H., Estee Lauder, Lancome, Laborat
sector.
2000
Diversify and intensify its brands.
Efforts to globalization of the company.
2004
7 factories globally, 7 global branches
Fragrances Industry of France
French perfume market
Huge, luxury, sensuality and refinement.
Powerful marketing and publicity launches.
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
D.I-WATER
INCI NAME : FURIFIED WATER
화학적 분류 : inoranic (무기물의)
분자식 : H2O
정의 :
나트륨, 칼슘, 철, 구리와 같은 양이온과 염소 브롬과 같은 음이온들, 즉 이온들이 결여되어 있는 물.
성상 및 특성 :
무색, 투명한 액체이며, pH는 7.0이다.
초순수는 이론상으로 18.31MΩ㎝까지 최고 저항력을 가질 수
Edith Maude Eaton (1865-1914)
Wrote under the pseudonym Sui Sin Far- asserted Chinese heritage
Mixed ethnicity- prejudice
Ambiguity regarding her cultural identity
Wanted to encourage mutual understanding and respect between the American and Asian community
Significance of the author
The first Asian American author to write about the life of Chinese immigrants in the US
Had
The Chinese who have come to this country havenot proved desirable neighbors. Clannish in the extreme, they divide the community against itself. Unsanitary in their habits, ignorant of American law or its purpose, and looking upon this country as merely a place of temporary refuge in which to accumulate wealth to send to China, they detract from rather than add to the strength of the country as a
fragrance는 10~15%를 보이고 있어 fragrance의 수입 의존율이 더 높은 것으로 나타났다. 향료 국산화는 원료의 수입의존율이 높고 배합기술 수준의 낮으며, 조향사의 육성부족, life cycle단축 등이 주요 맹점으로 작용되고 있다. 또한 국내 향료시장은 조합향료 완제품의 수입관세와 원료의 수입관세가 8%로 동
fragrance of orange and mint, and cool fragrance of marine.
- Cause fresh and sweet feeling of orange fragrance with cool fragrance of marine, men of casual clothes and formal dress are both suitable.
③Using a tool emphasized the male.
- The tool of silver metallic cap like dumbbell and cobalt blue like cool and blue sea.
④Price is about 15,000~50,000 won
Biotherm Homme
The reas