Lesson 1 INTRODUCING FRIENDS
CATCH THE SCENE
영화와 드라마 속 상황을 통해서 영어회화를 좀 더 쉽게 배워보는 Catch the scene 시간입니다. 영화 미트 페어런츠 (Meet the Parents)의 한 장면을 살펴봅니다. Greg 는 사랑하는 여자친구 Pam의 아버지를 드디어 만나게 되는데, 아버지 Jack은 전직 CIA 요원으로 아주 깐깐할
hangover during the next day their work time so they are unable to work properly.
Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much.
1-3. Morning care's function
- Dissolve headache after and before drinking alcohol, protect and improve livers’ function
- Protect livers , reduce bad
hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey and liquor are not the competitor of Yakju. Yakju is more expensive than Soju or beer. So people who drink normally think will buy Yakju only when
at the Buena Vista
In its day, the best bands
in Cuba played there
Know what I eat when Ive had
too much to drink? Chicken soup
You take a piece of chicken neck
and you fry it
When its no longer bloody,
you toss in some chopped garlic
You can still see
part of the bar
You eat that and you wont
have a hangover
Thats how I stay fit.
Best thing there is
FromAlto Cedro,
Im going to Marcane
hangover
-> respond changing alcohol culture norrow target market
-> weak so ju
-> target to woman and man who not familiar with soju.
t alkali return water stability verification
there is unconditional competitor
->need to differentiation marketing narrow target market
-> encroachment possibility
Chamisul can also perform marketing which is targeting the senior(old people)
Launched by ‘Jinro’ at 2008.09
Low degree Soju -18.5%
Include deep ocean water
But, poor sale → failure
Price
- Relatively low price
(Cheaper \1,000)
Product
- Low degree Soju
- Comfortable
(no hangover)
Promotion
- Event
(1+1event, free gift)
-TV, newspaper, theater, bus AD
Place
- Distribution network by Jinro
I focus on degree & price best !
may not reflect the true income from operations." The phenomenon accompanies bubbles. "It is absolutely what almost invariably happens after every bubble. You should expect them [bankruptcies, scandals, and accounting disclosures], but that doesn't mean that people who haven't been through it before aren't going to be surprised. The bigger the binge, the longer and more severe the hangover.”
Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness ↑, Easily accessible to customers
→ Plan to increase interest by selling
beside the MELONA ice-cream
1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Posi
she regards him as a hangover from the past, the sooner cleared away the better.
(2) 앞 챕터에서 살펴본 내용들
포스트아파르트헤이트 시대에 속하여 있으면서도,
아파르트헤이트적 시각으로 타 인종을 평가하는 그에게서는,
과거 식민주의적 편견이 여전히 깊게 뿌리 박혀 있음을 볼 수 있다.