Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of p
companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government pressur
to grow during past several months. See [table 3]. Though U.S. Market share of ‘Big Three’ fell under 50% for the first time in 2007, they still contains 44% of market share in 2009 (See [Table 4]), and the market will be more competitive when ‘Big Three’ recover from financial crisis around 2014.
(2) Japanese Automobile Companies
Japanese Companies, Toyota Motor, Honda Motor and
to high quality cars at low price and improved brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. However, when the recession is over, we expect that higher brand image through high technology and
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between HMC and HMA
-Different goals:
HMA long term image building
v. HMC short term sales
-HMA frustrated because of
autocratic Korean managers