3. Localization & Integration Strategy
*Waiting Service
*출근길 아침식사 제공 행사
*메뉴의 현지화
*24시간 대응 서비스
*주재료 공급의 일원화
*브랜드 이미지의 통합적 관리
*인력관리 프로그램의 표준화
*Food Technition제도 운영
3.1. Waiting Service
* 업계 최초 페이저 도입
기다리는 손님을
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
local market. Meanwhile the localization in marketing process is a decision between headquarters and subsidiaries about whether to have centralization or decentralization when discussing plans of global marketing.
Main part Ⅰ
1. International Marketing Strategies
Recent global market conditions surrounding our industry is changing rapidly. Globalization such as the launch of the WTO,
strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c
on principles
Be quick to market changes
Quantitystrategies for CEO,
Implementing it for employees
6. Prompt business process
7. Separate bureaucracies from problem solving
8. Briefing terminologies with paraphrased words for CEO