Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
features of grants
Conceptually, grants are payments from a donor government to a recipient organization or an individual. More, specifically, they are a gift that has the aim of either stimulating or supporting some sort of service or activity by the recipient, whether it be anew activity or an ongoing one. Thru this device, government participates in the provision of a service, while leaving
Management
3) Intergovernmental Planning
4) The Environmental Imperative
5) Synchronizing Place Development Needs with Infrastructure Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) S
Management: PRM)
1. CRM 과 동일한 다수의 데이터, 도구, 그리고 시스템을 이용하여 기업 과 판매 파트너 간의 협력 향상
2. 분담업무 정의, 가격 책정, 판매촉진, 주문처리 방식 설정, 가용성을 통합
3. 기업 및 판매 파트너에게 정보 교환 및 고객에 대한 업무와 데이터 할당 기능 제공
4. 파트너의 성
보쉬 점화 플러그 생산1918 엔지니어 Gottlob Honold씨가 보쉬사의 상호를 만들게 됨
… and now …
Features (3)
* Challenge
IT 기술의 급속한 발전
벤처와 소규모 창업의 성행 -> 하위조직에서부터 외면
세계화, 정보화 -> 신속히 대응하지 못함
유럽의 국가들과 이질적인 독일의 공동의사결정제도