Issuing credit cards on theInternet (1st)
Consumer loyalty, Cost reduction (e-Business expansion)
No limitation of time and place
Partnership with Hyundai Motors
Using sales people of Hyundai Motors
card’s marketing success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors ofcards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
inthe credit cardmarket as a latecomer. While the firstcomer competitors tried to increase the number of issued cards, Hyundaicard made an endeavor to provide a diverse unique cards and services, based on the customer’s needs and lifestyles from the beginning oftheir establishment. It showed its efforts by employing the creative marketing management. On top of that, contracting with GE for t
Haier introduction
Global market share for refrigerators ranks the first.
World top 2 whitegoods manufacturers.
High-speed growth of annual 80%.
2004.5 : Found Haier Korean corporatation ‘Haier Korea’
Why we choose Haier
Haier is a manufacturer that global market share for refrigerator ranks the first.
Attacking a niche market through cheap and qualitied-good products.
inthemarket
2)고급화&차별화
․ 프리미엄 브랜드 이미지 강화
․ 고객의 필요에 기반한 독창적 상품라인 구축
․ 세련되고 창조적인 PRIVIA 서비스 개발
3)선제적 리스크 관리
․ 국내 최고수준의 사전적 리스크 관리체계 구축
․ 안정적인 자산 포트폴리오 관리
․ 최고의 리스