purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해 준다. 이것은 마케팅 담당자로 하여금 단지 구매의사결정이 아니라 전 구매과정에 초점
2-a Service purchase decision
To analyze the external factors of Kokekko, we had to think about the service purchase decision such as service qualifier, service winner and service loser of restaurants located in front of the Korea University’s main entrance.
There were many kinds of factors that could be service winner. ‘Taste’ was the most significant service winner. If served foods wer
전통적 가정
• 핵가족
: 기혼 부부와 18세 미만의 자녀들로 구성된 가정
▶1960년 전체 가정의 45% 에서 현재는 24%로 지난 40년간 꾸준히 감소
(이혼율의 증가, 만혼, 출생률의 저하로 인하여)
이러한 감소에도 불구하고 상품 광도 등에서 종종 핵가족을 그리고 있음
• 대가족
: 최소 1명의
decisions and therefore about where to direct their service complaints or questions.
Organizational complexity
Multiple organizations of different types, sizes, and missions often collide and conflict as much as they cooperate to serve human needs.
Challenges for provider agencies
Inappropriate or inadequate monitoring
The focus on the proper inputs and outputs means that client outcomes a
decision to do so would probably depend largely on his or her particular situation.
Living alone can be peaceful and enjoyable. If people find themselves living alone, it does not have to mean to be lonely, or anti-social. People can always have friends and family over to visit.
When people live alone, they want to find out their hobbies or what they want to do. It is the one of the